Cross-cultural business behavior (Innbundet)

a guide for global management


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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 399
Forlag: Universitetsforl.
Språk: Engelsk
ISBN/EAN: 9788215020235
Kategori: Organisasjon og ledelse
Omtale Cross-cultural business behavior
The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.

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